
CASE STUDIES & WORK
Onboarding Email Sequence
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Achieved an 82% adoption rate within the first 60 days, by developing a 125-day onboarding sequence highlighting product capabilities, reinforcing its value as a solution, and sharing case studies and resources throughout the adoption process.
Sales Demo Deck
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Studied the sales cycle to revamp a 100+ slide sales demo deck into a concise, impactful 20-slide presentation by distilling the core message, crafting the narrative, and delivering cohesive content and design.
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This resulted in a 22% increase in follow up meetings.
Re-Engagement Email Marketing

Restaurant re-engagement email marketing campaign designed to recapture the attention of existing customers, resulting in a 68% open rate and driving a 34% increase in online orders.
Overall, generated a 20% boost in revenue directly attributed to re-engagement efforts.
Client Onboarding Program
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Comprehensive client onboarding program featuring live, role-specific sessions, targeted email communication, NPS score validation, proactive outreach, and ongoing engagement monitoring to drive adoption and satisfaction.
Resulting in a 90% engagement rate and a 25% improvement in adoption within the first 60 days.
Blog Content Strategy

SEO-driven blog strategy that boosted views by 28%, leveraging compelling content and targeted topics to attract and engage the audience effectively
Social Media Strategy & Engagement

Dynamic thought leadership social strategy that garnered audience interaction, driving a 57% increase in comments and a 175% surge in reposts.
This approach created deeper engagement, trust and expanded brand reach
Content Marketing

Developed a comprehensive content marketing strategy encompassing social media, eBooks, webinars, gated content, and more.
This approach drove a 263% increase in website visits and 128% increase in new leads.
Processes & Automation
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Designed and developed streamlined resources to guide customers throughout their journey, reducing manual intervention by an average of 15 hours per week per Customer Success Manager.
This approach enhanced efficiency while improving the overall client experience.
Automation & Workflow Efficiency
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Spearheaded the development of a customer portal automation system, streamlining processes to save approximately 4,320 hours of manual work annually.
This initiative drove a 900%+ increase in client expansion efforts, optimizing efficiency and propelling growth opportunities.
Events & Tradeshow Strategy

Fun fact: I also have extensive experience in tradeshow and event management, from coordinating simple tabletops to orchestrating large-scale, multi-day events.
Ready to elevate your next event? Learn more!